Media Practice

Applying data-driven communication skills in global, high-stakes environments, from leading tech platforms to the Olympic Games.

Technology & User Research

TikTok

Global LIVE User Research Analyst | May 2025 – Jul 2025

Designed and deployed multilingual surveys across five international markets, leveraging SQL for audience segmentation. My analysis of over 30,000 user responses culminated in quarterly satisfaction reports adopted by product and operations teams. Accelerated qualitative analysis workflow by 40% using AI tools.

Kuaishou (Kwai)

Global LIVE User Research Analyst | Jan 2023 – Jul 2023

Conducted user segmentation analysis for livestream audiences in Southeast Asia and LATAM. Delivered actionable insights that contributed to refining the creator incentive program and conducted creator interviews that informed a new lead-collection feature.

Ipsos

Quantitative User Research | Sep 2022 – Dec 2022

Focused on quantitative research for major FMCG clients. Responsible for designing bilingual questionnaires and visualizing complex findings in Tableau dashboards, strengthening my data-driven storytelling skills.

Sports & Broadcast Media

International Sports Broadcasting

Live Video Logger | Chengdu 2025

Supported the work of digital archive department, logged The World Games 2025 footage by IP director in EVS system with outstanding accuracy, ensured all deadlines were met; quickly adapted to a fast-paced multi-sport environment and independently mastered event-specific tagging protocols across different disciplines.

Olympic Broadcasting Services

Live Video Logger | Paris 2024

In a mission-critical role for the host broadcaster, I was responsible for real-time logging of over 1,500 key match moments of multiple fastest-paced sports including table tennis, athletics and equestrian, ensuring sub-5-second retrieval for global editorial teams for both the Paris 2024 Olympic and Paralympic Games. The role required split-second decision-making, great command of EVS Logging system and agile coordination.

Olympic Broadcasting Services

Broadcast Assistant / Liaison Officer | Beijing 2022

Supported department heads, managers, and staff across multiple teams at the Yanqing National Sliding Centre during the Beijing 2022 Olympic Games, ensuring smooth execution of venue operations and assisting with Athlete Moment content production. Assisted Rights-Holding Broadcasters (RHBs) during the Beijing 2022 Paralympic Games by coordinating commentary positions, managing mixed zone live interview areas, monitoring unilateral camera positions, and staffing the Broadcast Information Office (BIO) at the Main Media Centre (MMC), helping to meet their technical and production needs efficiently.

CCTV Middle East Bureau

Field Correspondent Intern | Nov 2024 – Apr 2025

Managed the full production workflow for over 60 news packages and short-form videos in Dubai. Collaborated extensively with local fixers, embassies, and commercial partners, deepening my understanding of media dynamics within the MENA region.